The Art of Making Art More Accessible
Contemporary art should inspire curiosity, not intimidation. It's a belief that sits at the heart of KELLART, and one recently explored in a feature published by business news platform Bdaily.
The article, The Art of Making an Exclusive Industry More Accessible, examines KELLART's approach to contemporary art, from championing emerging artists and building relationships with collectors to bringing original artwork into homes and commercial spaces.
It also explores the unusual family story behind the gallery and what other businesses can learn from challenging established industry conventions.
A Different Approach to Contemporary Art
For many people, entering a contemporary art gallery can feel like stepping into unfamiliar territory. There's an assumption that you need to understand art, recognise established names or have a substantial budget before you can begin collecting.
We believe otherwise.
At KELLART, buying original art is a personal experience. Whether someone is discovering their first piece or adding to an established collection, our focus is on understanding their interests, introducing them to artists and helping them discover work that genuinely resonates.
Expertise matters, of course. But so does the ability to share that knowledge without unnecessary complexity.
An Unconventional Story Behind the Gallery
As Bdaily highlights, KELLART's roots are anything but conventional.
The gallery was founded in memory of Bobby Kellard, a former professional footballer who developed a passion for art and antiques before going on to operate his own gallery in Essex.
His philosophy was simple: if he didn't love a piece himself, he wouldn't sell it.
That principle continues to influence KELLART today. Under the leadership of his son, entrepreneur Brad Kellard, the gallery combines a respect for that original philosophy with a contemporary outlook, an interest in emerging talent and an emphasis on personal relationships.
It's a family story that reflects something we believe strongly: a genuine appreciation for art isn't defined by background, profession or experience.
Discovering Art Beyond the Established Names
Another theme explored in the feature is our interest in emerging contemporary artists.
While established artists understandably attract attention, there's something particularly rewarding about discovering an artist whose career is still developing.
Original artwork offers more than a way to decorate a space. It can reflect personal taste, introduce new perspectives and create a connection with the person behind the work.
For some collectors, there's also the excitement of following an artist's development over time, discovering new collections and seeing how their work evolves.
At KELLART, we believe emerging artists deserve to be discovered, and that collectors can find exceptional work by looking beyond the familiar names.
Art, Business and the Value of Individuality
The Bdaily feature also considers the relationship between contemporary art and commercial spaces.
For businesses, original artwork can do something that conventional decoration often cannot: communicate personality.
From reception areas to offices and hospitality environments, the right piece can influence how a space feels and how a business is remembered.
It doesn't necessarily require an extravagant budget or a famous artist. Often, it's the less predictable choices that make the greatest impression.
For businesses seeking to create more distinctive environments, contemporary art offers an opportunity to express character, support independent creative talent and introduce something genuinely individual into their surroundings.
Challenging Convention Without Compromising Quality
One of the broader observations in the Bdaily article is that established industries can sometimes become unnecessarily difficult for newcomers to navigate.
The art world is no exception.
At KELLART, we believe the best gallery relationships are built on trust, knowledge and a shared enthusiasm for the work itself.
That means maintaining the expertise, quality and individuality people expect from a contemporary art gallery, while recognising that every collector has different tastes, motivations and ambitions.
We're pleased to see KELLART's story featured by Bdaily, particularly because it highlights the thinking behind our gallery and the values that continue to shape its direction.
Discover Contemporary Art at KELLART
Whether you're looking to buy your first piece of original art, discover an emerging artist or find something distinctive for your home or business, we invite you to explore what KELLART has to offer.
Explore Contemporary Art at KELLART and discover original works by artists worth knowing.
You can also read the full Bdaily feature: The Art of Making an Exclusive Industry More Accessible.