KELLART expands into bespoke framing with TheFramers.co.uk
Sometimes the next step for a business comes directly from its customers.
Over recent months, more KELLART customers have been asking us for help framing pieces they already own - from original artwork and photography to memorabilia and items with personal significance.
That growing demand led to our acquisition of bespoke framing service TheFramers.co.uk, a move we recently discussed with Talking.Business.
As KELLART Managing Director Lara Simon explained:
“Framing has always been closely connected to what we do as a gallery, but we were increasingly being asked by customers to help with pieces they had sourced elsewhere.
“We realised there was an opportunity to take the expertise we already had and develop it into a much broader service.”
The Framers will allow us to offer that expertise to a much wider audience, with remote video consultations alongside in-person appointments at our London and Bristol galleries.
Built around the idea “Frame what matters most,” the service is designed to make bespoke framing more approachable. Customers don’t need to know which frame, mount or glazing they need - we guide them through the options to find the right way to present and protect their piece.
Talking.Business spoke to us about the story behind this latest development, why we decided to expand into bespoke framing and what comes next for The Framers.